Singer · Songwriter · Holiday Crooner

Rustin
Cole Music

Twenty years on the musical theatre stage, a rockstar turn on Hallmark’s Finding Mr. Christmas, and a voice made for snowfall. Now the holidays get a soundtrack of their own.

Rustin laughing in a red velvet blazer against a red background

Photo: Wes and Alex Photography

Hallmark’s Finding Mr. Christmas Finalist Featured on Fox 5 San Diego Rock of Ages — The Venetian Hair — Hollywood Bowl Collaborations & performances with members of Journey, Grammy-winning recording artists and countless Broadway stars
Bury Me in Snow single cover: Rustin Cole Sailors in a red velvet blazer against a red, snow-speckled background

Out now

“Bury Me in Snow”

The first song from Rustin’s holiday collection. Pour something warm, dim the lights, and let it fall.

Performed by Rustin Cole (Rustin Cole Sailors) · Written by Rustin Cole Sailors (BMI) & Mark Vogel (BMI) · Produced by Mark Vogel · ℗ 2025 Rustin Cole Sailors

Also streaming on

Rustin’s music by the numbers

As of October 28, 2026

357K+lifetime streams across Rustin’s releases
United States · Canada · United Kingdomwhere listeners are tuning in most

The Holiday Album

Something new is on the way.

“Bury Me in Snow” is the first light on the tree: the opening song of Rustin’s holiday album, built one original song at a time. On December 1, he opens the fund for the next one, with rewards for every supporter, from early listens to your name in the liner notes.

Opens December 1 List members hear first, plus the details on Rustin’s dollar-for-dollar match.
Be first to know →

The next holiday song

Help fund the next one.

“Bury Me in Snow” is just the first light on the tree. Your gift goes straight into writing, recording and releasing Rustin’s next original holiday song for the 2027 season, one song at a time toward a full holiday album. Every supporter gets something back.

$[RAISED] raised of $10,000 goal · gifts close January 31 Rustin is matching every gift, dollar for dollar, up to $1,500. {{fundedPct}}% funded

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The Patron Circle

Once-in-a-season experiences, strictly limited.

Each includes every reward from the tiers above. Live performances are in Southern California and scheduled together with Rustin.

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Want to give a different amount? Choose your own gift →

Album fund contributions support an independent recording project and are not tax-deductible charitable donations. The new song is planned for release in the 2027 holiday season and will be made whether or not the goal is reached; rewards deliver alongside it; physical items ship within the United States only, digital rewards are delivered worldwide, and live performances are limited to Southern California unless otherwise arranged. See the Album Fund Terms for refunds and details.

The Holiday Quiz

Help shape the album.

Five quick questions. Your answers help decide which song Rustin records next and how it lands in your hands.

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Thanks for voting. Join the list below to see the results, and be first to hear the next song.

Get the results

On Hallmark

Rustin is Mr. Rockstar Romeo

On Finding Mr. Christmas, Rustin traded stage lights for twinkle lights and made it to the finale as Mr. Rockstar Romeo: velvet tuxedos, Fair Isle knits, and a black horse dressed in holiday garland.

Watch the performance Rustin sings “Bury Me in Snow” on the Finding Mr. Christmas reunion Watch on Facebook ↗ Live on Fox 5 San Diego San Diegan competing to be the next Hallmark leading man Watch the segment ↗
Finding Mr. Christmas promotional poster: Rustin is Mr. Rockstar Romeo
The official character poster
Rustin with three fellow contestants in holiday formalwear in front of a decorated Christmas tree
Black-tie by the tree with the guys
Rustin in a cowboy hat and patterned cardigan riding a black horse wearing a poinsettia garland
A holiday ride on set
20+ yrsin musical theatre
Rock of AgesLead role at The Venetian, Las Vegas
HairStar cast at the Hollywood Bowl
On tourCollaborations with Grammy-winning recording artists
Want Mr. Rockstar Romeo at your holiday party? Check availability →

Book Rustin

Your holiday event,
with a crooner on the bill.

Big-band swing, velvet-voiced standards, and Finding Mr. Christmas’s Mr. Rockstar Romeo, in a tux. Bring Rustin in to headline your party, sing live holiday music, or both — the timeless classics, his own originals, or the perfect mix.

See him perform live on the reunion episode ↗
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Why planners book Rustin

  • Finalist on Hallmark’s Finding Mr. Christmas · Featured on Fox 5 San Diego
  • Lead in Rock of Ages at The Venetian, Las Vegas · Hair at the Hollywood Bowl
  • 20+ years on stage with members of Journey and Grammy-winning recording artists

Stages: Hollywood Bowl · Walt Disney Concert Hall · The Rady Shell · The Venetian & Hard Rock, Las Vegas · House of Blues New Orleans · Hofburg Imperial Palace, Vienna

Shared the stage with: Jay Leno · Billy Corgan · Jonathan Cain of Journey · Cheap Trick · Kristen Bell · Joey Fatone · Shoshana Bean · Lauren Patten · Ali Stroker

Events for: LA Phil · Google · Volkswagen · ARIA Las Vegas · high-profile weddings

Rustin in a black jacquard tuxedo jacket against a rose-colored backdrop

Photo: Wes and Alex Photography

Every event is custom quoted. Add-ons: extra set, custom song or dedication, extended meet-and-greet. Peak December weekends and travel outside Southern California are quoted separately.

How booking works

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Sample set · Holiday classics

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Sample set · Rustin’s originals

  1. Bury Me in Snow
  2. Plus new originals from the upcoming holiday collection

Give your guests a first listen to new songs from Rustin’s upcoming holiday collection, before anyone else hears them.

Band options

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Planner FAQ

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For planners

Download the one-sheet

Photo, bio, packages and contact on one page. Easy to forward to your team.

Download PDF ↓

Check Rustin’s availability

Prefer email? rustincolesailors@gmail.com

Rustin in a black suit with a white boutonniere, leaning on a vintage car

On Camera Style · Coming 2027

Get the on-camera look.

Rustin’s signature pieces, as worn on camera: the green stone ring, the silver signet and the medallion. Designed by Rustin, made to order and personalized with your initials, a date or a lyric. The first pieces arrive in 2027.

Join the waitlist for first access and a waitlist-only discount.

Please enter a valid email address.

One email when the collection opens. No spam, unsubscribe anytime.
You’re on the list. You’ll be first to know when the on-camera collection opens.

Stay in the snow globe

Get Rustin’s updates.

Join the list for new music first, behind-the-scenes from the studio, holiday show dates, and first access to the 2027 holiday collection. A few emails a month, never spam.

Sign up and get “Bury Me in Snow” free.

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{{signedHeading}} Thank you for joining. Here’s your free download of “Bury Me in Snow.” Download the song ↓